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White-label reseller program

Resell business apps under your own brand

Put your name, logo and domain on OctaPages apps, create workspaces for your clients, set your own prices and bill them through your own Razorpay. We provide the platform; your clients only ever see you.

  • Your brand, logo and domain
  • Client money goes to you
  • WhatsApp white-label options
  • ₹, GST and UPI ready
business tools to resell
20+
fixed price or your own price
2 types
of client payments go to you
100%
emails, sign-in, domain and app
Your brand

The short answer

What is OctaReseller?

OctaReseller is OctaPages' white-label reseller program for agencies, consultants and software resellers. A reseller signs up for free, picks a reseller plan, and then creates workspaces and adds apps for its own clients under its own brand, logo and domain. Resellers buy at a wholesale price (list price minus their discount), either charge clients a fixed list price or set their own prices depending on their plan, and collect client payments through their own Razorpay account — so the client's money never passes through OctaPages.

Why agencies struggle to resell software

Clients want one vendor they trust. Building that vendor is the hard part.

Building software is a different business

Years of engineering, security and support before the first client can log in.

Referral links earn little

Sending clients to someone else's brand leaves you with a small commission and no relationship.

Clients see someone else's name

A foreign logo on the login page tells your client who they should really be paying.

Billing and GST are painful

Collecting, invoicing and reconciling many clients by hand does not scale.

A product you can call your own

OctaReseller gives you the platform, the apps and the billing

You bring the clients and the relationship. We bring the apps, the infrastructure and the compliance.

Your brand

Your name, logo, colours, domain, email sender and support contact on everything a client sees.

Your margin

Buy wholesale, sell at the fixed price or at your own price depending on your plan.

Your control

A dashboard for clients, apps, renewals, usage, support and reports.

How it works

Sign up free, look around, pay when you are ready

Anyone can sign up as a reseller — even before having an OctaPages account. You land in a free dashboard where you can see the price book, set up your brand and try a demo. Choose a plan when you are ready to go live.

  • Guest sign-up with a free reseller dashboard
  • Pick a reseller plan and pay by Razorpay — it activates at once
  • Switch plans at any time
  • Your own workspace is created with the Reseller app inside
Become a reseller
Two models

Fixed-price partner, or set your own prices

Your plan decides the model. Both buy at list price minus your discount.

  • Type A — fixed price: clients pay OctaPages' list price and your margin is your discount
  • Type B — own price: set your own retail price per app and period; your margin is retail minus wholesale
  • A discount in basis points, resolved per purchase and kept as a snapshot on each subscription
  • Price changes apply at the next renewal — never mid-period
White-label

Your logo, colours and domain — everywhere a client looks

Set your brand once and it follows the client: workspace, sign-in page, emails, app icon and documents. Clients never see OctaPages' name on a branded host.

  • Six validated brand colours with automatic contrast checks
  • Your own domain: app.yourdomain.com for your panel and a base for client workspaces
  • Emails to clients from your brand, from your own sender address once verified
  • Footer, help articles and sign-in pages carry your name, not ours
Clients

Create a client, a workspace and apps in one guided flow

Add a client, create their workspace and switch on apps — all from your panel, each step also possible later.

  • Bulk client import — creates clients only, never charges anyone
  • Client blueprints: pipelines, tags, fields, quick replies, flows and a starter knowledge base
  • Open a client's workspace with an audited, visible access — never a back door
  • Dashboard flags for renewals, unpaid and quiet clients, matching the lists they open

Start your reseller account — free to look around

Sign up, explore the dashboard and the price book, set up your brand, and choose a plan when you are ready to go live.

Billing

Client payments go to your own Razorpay — or prepaid codes

OctaPages never collects, holds or settles what your client pays you. Clients pay on your own Razorpay account or redeem a prepaid code you bought.

  • Client invoices from your own gapless series and your own tax profile — a Bill of Supply if you have no GSTIN
  • Nothing a client receives names OctaPages
  • Prepaid codes stored only as keyed hashes and redeemable once
  • Monthly wholesale and client reconciliation, read-only
WhatsApp

White-label WhatsApp, three ways

Choose how the WhatsApp connection is arranged for your clients — through OctaPages' Meta app, your own, or the client's own. Each app has its own webhook and credentials, never mixed.

  • Each Meta app has its own verified webhook path and secret
  • Client conversations stay in the client's own workspace
  • AI assistant, broadcasts and automations come with OctaCRM
  • A reseller's problem never stops a client's inbound messages
See OctaCRM
What you resell

A whole business suite, not one tool

Resell the CRM, website and funnels, online store, social studio and field-team app — and add new apps as OctaPages releases them.

  • OctaCRM — WhatsApp inbox, AI assistant, pipeline, automations
  • Octa Sites — websites, funnels, A/B tests
  • Octa Store — products, checkout, orders, shipping
  • Social Studio and Octa Field
  • New apps arrive in your catalogue without a migration
See OctaPages BizOS
Support

Clients come to you first — and you can escalate to us

Help requests from your clients go to your team under your brand. Escalate to OctaPages with context copied from the ticket when you need us.

  • Client help routes to the reseller
  • Escalation opens a single case with a response time based on your plan
  • Team roles for admin, sales, support and finance
  • Notifications for renewals, payments and client issues
Reseller API

Automate it with the reseller API and webhooks

Create clients and manage subscriptions from your own system with scoped keys, and receive signed webhooks for what happens in your panel.

  • Scoped keys that identify the reseller — and cannot read a client's customers, messages or files
  • Idempotent POSTs and 30 days of request logs
  • Signed webhooks with safe secret rotation
  • Published OpenAPI document
Continuity

Your clients are protected — and so are you

If a reseller stops, clients get a 30-day continuity window and keep their data, workspace and paid apps. Moves between resellers need the client owner's own approval.

  • Nothing is deleted without a verified backup
  • Clients can move to another reseller or go direct, with the owner's approval
  • Fair provisioning so one reseller's rush never slows another's
  • Isolation tested: one reseller cannot reach another's clients

From sign-up to your first client in five steps

You can go live in a day.

  1. 1

    Sign up free

    Fill in the reseller form and land in your free dashboard.

  2. 2

    Choose a plan

    Pick a reseller plan, pay by Razorpay and your reseller workspace is created.

  3. 3

    Set up your brand

    Add your logo and colours, and map your domain.

  4. 4

    Add a client

    Create the client, their workspace and the apps they need.

  5. 5

    Bill and support

    Collect through your own Razorpay or prepaid codes, and support clients under your name.

Made for India

GST, rupees and Razorpay are built in

Indian agencies need GST-correct billing, UPI and Hindi — not a foreign program with a currency switcher.

GST-correct invoices

Wholesale invoices to you and your own invoices to clients, tax worked out correctly for the buyer's state.

Razorpay for you and your clients

Cards, UPI and net banking, on your own account for client payments.

English and हिन्दी

Your clients' workspaces and your guide work in both languages.

Rupee prices

Set your own rupee prices (Type B) or sell at the fixed list price (Type A).

Your domain, handled

Domains mapped through Cloudflare with automatic certificates.

A reseller guide

A step-by-step onboarding guide for your team.

How we compare

Where OctaReseller is stronger for an Indian agency

Comparing categories of programs, on points that matter when you resell to Indian businesses.

Where OctaReseller is stronger for an Indian agency
What you getOctaResellerAffiliate and referral programsGlobal white-label platforms (GoHighLevel-style)Building your own software
Your brand, logo and domain on everything clients seeIncludedNot offeredIncludedIncluded
Set your own client pricesIncludedNot offeredIncludedIncluded
Client payments go to your own Razorpay accountIncludedNot offeredPartly, or a separate product or add-onIncluded
GST-correct invoices from your own seriesIncludedNot offeredPartly, or a separate product or add-onBuild it yourself
Official WhatsApp Cloud API, white-label optionsIncludedNot offeredPartly, or a separate product or add-onBuild it yourself
Indian-language interface and AI repliesIncludedNot offeredPartly, or a separate product or add-onBuild it yourself
Launch in days, not yearsIncludedIncludedIncludedNot offered
Each client's data in its own databaseIncludedNot offeredTypically sharedYour choice
Continuity window if a reseller stopsIncludedNot offeredNot offeredNot offered
  • Included
  • Partly, or a separate product or add-on
  • Not offered

A comparison of program categories, based on publicly available information in October 2026. Individual products and plans differ and change — please confirm current details with each vendor. All product names belong to their owners.

Security and trust

Your clients' data stays in their own workspace

Resellers manage clients without ever owning their data.

A database per client

Each client's workspace has a database of its own.

Audited access

Opening a client's workspace is recorded for both sides.

Brands are data, not code

A brand sets colours and names only — it can never inject scripts.

Isolation tested

Another reseller, a direct customer and a former reseller are all tested against each other's data.

Who OctaReseller is for

Anyone who already has clients who need business software.

Digital marketing agencies

Add a WhatsApp CRM and a website to your retainer.

Web and design studios

Sell sites, funnels and stores with the CRM behind them.

Consultants and CAs

Offer a branded business suite alongside your advice.

IT and software resellers

Extend your catalogue without building anything.

Franchise and chamber networks

Provide members with a branded workspace.

Freelancers going productised

Turn one-off projects into recurring revenue.

FAQ

Questions people ask

What is OctaReseller?

A white-label reseller program: agencies and consultants put their own brand, logo and domain on OctaPages apps, create workspaces for their clients and bill them under their own name.

Does it cost anything to start?

Signing up and using the free reseller dashboard costs nothing. You pay when you choose a reseller plan; current plans are shown after sign-up.

Who do my clients pay?

You. Clients pay through your own Razorpay account or with prepaid codes you buy from OctaPages. OctaPages never collects or holds client payments.

Can I set my own prices?

Depending on your plan: Type B resellers set their own client prices; Type A partners sell at OctaPages' fixed list price and earn their discount.

Will my clients see OctaPages?

On your branded host, no. Names, logos, colours, emails and sign-in pages carry your brand.

Can I use my own domain?

Yes. You map your own domain with a base for your clients' workspaces; certificates are handled automatically.

How does WhatsApp work for resold workspaces?

There are three connection modes — OctaPages' Meta app, your own, or the client's own. Each has its own webhook and credentials.

What happens to my clients if I stop?

Clients get a 30-day continuity window and keep their data, workspace and paid apps; they can go direct or move to another reseller with the owner's approval.

Is there an API?

Yes. A reseller API with scoped keys and signed webhooks lets you automate client and subscription management.

Can I resell the CRM only?

Yes. You choose which apps to add to each client's workspace.

Build a software business without building software

Sign up free, set up your brand and add your first client.